They continue: “The picture quality is in line with the cell phone I had pre-2010 and I feel like I wasted my money on a shockproof, waterproof box of electronics.” Another complains that the product description conveniently failed to mention that the video record time is limited to 10 minutes. Did it not have the funds to develop the product? Or did it have so little faith in the idea to the extent that it was reluctant to put its own money behind it? The crowdfunding campaign delivered a product, but going by the reviews, it appears to have delivered something awful. Investing in Canon seemed a safe bet by comparison, but you have to ask why Canon opted to go this route. Excited by the prospect of an innovative new product, people often forget that crowdfunding is effectively a form of gambling, and there have been plenty of instances in recent years of investors coming to realize that their magical new battery might be little more than a plastic box while the photo of the CEO of this energetic new company is lifted from a stock library. Normally, platforms such as Kickstarter and GoFundMe are the domain of start-ups and small companies, with the likes of Peak Design and WANDRD using it to bankroll the production of tripods, straps, and bags. The choice to crowdfund was also an oddity. Quite who this was designed for is not clear, but you may recall that Canon went with bright colors and young people for its marketing, so you might assume that they were going after teenagers who don’t like smartphones. Its main characteristics are that there’s no viewfinder, no screen, and very few buttons, but it’s waterproof, shockproof, and you can clip it to things. Bizarre name, odd launch, weird camera: the IVY REC was Canon’s first (and possibly only) “activity camera,” which you might recall looks a bit like a large USB memory stick with a plastic carabiner at one end.
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